Select a tagline category

Imperative

Commands action, usually starts with a verb.

Examples: Just Do It; Think Different; Open Happiness

Descriptive

Describe the product, service or brand promise.

Examples: Expect More. Pay Less; Imagination at work; Ideas worth spreading

Superlative

Claims of superiority or uniqueness

Examples: A diamond is forever; King of Beers; Ultimate driving machine

Provocative

Thought-provoking or intriguing statements

Examples: Got milk?; Where else?; Where's the beef?

Specific

Focuses on a particular feature or benefit

Examples: We Have The Meets; Happy hunting; Love the skin you're in; Drivers wanted